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View Full Version : What would be a good introduction to a telephone survey?



marcusandy
12-30-2010, 03:49 AM
I am conducting a study by telephone about grocery stores, and would like to know how could I improve my introduction to get more people on the phone and therefore more complete surveys.
Here´s the introduction that I am currently using:

"Hello, my name is _______ I am calling from (name of the company). THIS IS NOT A SALES CALL, we´re just conducting a study about grocerie stores in your area and would like to include your opinions"
I don´t know why is so hard to make people understand that if they express their opinions, they´re going to help to improve the products and services that they purchase, but most part of the respondents hang up the telephone on the introduction.
Any tips to improve my introduction and therefore get more people on the phone?? I mean, If you were the the respondents, what kind of introduction would make you answer the survey?